Salesforce is expanding its Agentforce platform with new industry-specific capabilities, stronger governance tools, and updated pricing models as adoption gains momentum across global enterprises. First introduced at Dreamforce 2024, Agentforce has become central to Salesforce’s AI strategy, positioning itself as a trusted platform for autonomous agents that can act independently within enterprise guardrails.
The company has rolled out vertical-focused Agentforce products across retail, field service, human resources, financial services, revenue management, public sector, and most recently manufacturing. Agentforce for Manufacturing, launched in August 2025, integrates with ERP and IoT systems to help companies predict demand, optimize asset management, and reduce downtime. Earlier releases such as Agentforce for Retail and Agentforce for Financial Services introduced pre-built agent skills for customer service, guided shopping, loyalty promotions, and compliance-focused financial tasks.
Salesforce is also addressing customer concerns about oversight and transparency. In May, the company introduced governance and security features including Backup and Recover, Archive, Data Mask, Shield 2.0, and Security Center 2.0. These tools allow organizations to monitor agent activity, enforce compliance policies, and safeguard data across Salesforce and third-party applications. The Agentforce Testing Center, launched in late 2024, gives customers the ability to audit and validate agent behavior before deployment.
Integration remains a core differentiator. Agentforce connects with Salesforce products such as Data Cloud, Customer 360, MuleSoft, Tableau, Slack, and Heroku. With the release of Agentforce 3 in June 2025, Salesforce added a Command Center to provide observability and monitoring of agent interactions. It also introduced native support for the Model Context Protocol, allowing Agentforce agents to connect directly to enterprise servers from partners like AWS, Google Cloud, IBM, and Stripe.
Pricing flexibility has also been a priority. Beyond the initial $2 per conversation model, Salesforce now offers pay-as-you-go Flex Credits, pre-commit contracts for discounted usage, and per-user licenses with bundled Agentforce capabilities. These options are designed to align cost with outcomes, making it easier for businesses to start with small pilots or scale across large deployments.
Customer adoption has been rapid. Salesforce reports that its own help portal now resolves 83 percent of support queries using Agentforce, reducing human escalations by half. Clients including RBC, Accenture, Goodyear, PepsiCo, and L’Oréal are deploying Agentforce for wealth management, proposal automation, customer support, and personalized shopping experiences.
With Dreamforce 2025 on the horizon, Salesforce is expected to highlight further use cases, particularly within Marketing Cloud Next.
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