Salesforce is repositioning its artificial intelligence strategy around enterprise work execution and AI agents, rather than competing directly in the rapidly intensifying race to build foundation AI models.
Speaking during Salesforce’s latest earnings call, CEO Marc Benioff addressed a growing concern across enterprise technology leaders: large language models may soon evolve beyond infrastructure tools and become full application platforms, similar to how operating systems once reshaped the software industry.
Benioff acknowledged that companies such as OpenAI and Anthropic could eventually operate as platforms themselves. However, Salesforce’s strategy is not to compete at the model layer. Instead, the company is focusing on what enterprise organizations still need beyond raw AI intelligence: trusted data context, governance, compliance, workflow execution, reliability, and security.
According to Salesforce leadership, foundation models generate intelligence, but enterprises create value only when that intelligence completes real business work. Salesforce is positioning its Agentforce platform as the layer that turns AI outputs into operational outcomes across sales, service, and customer experience environments.
Benioff described foundation models as a new infrastructure layer sitting beneath enterprise applications. While Salesforce integrates models from multiple partners, including OpenAI and Anthropic, the company believes models alone cannot safely run regulated customer operations at scale. Enterprise environments still require systems capable of managing compliance, availability, scalability, and secure automation where humans and AI agents work together.
Adoption data shared during the call shows that enterprise agent deployment remains in early stages. Salesforce reported nearly 50 percent growth in Agentforce customers during the fourth quarter, reaching approximately 22,000 to 23,000 customers. However, this represents only a portion of Salesforce’s broader ecosystem of more than 150,000 customers worldwide, indicating that agentic AI adoption is still emerging.
Salesforce executives also emphasized a shift in how AI value should be measured. Rather than tracking token consumption, the company introduced Agentic Work Units (AWUs), a metric focused on completed business actions such as updating records, resolving service cases, or generating operational documents. The goal is to evaluate AI based on productivity outcomes instead of computational usage.
President and Chief Marketing Officer Patrick Stokes explained that enterprise AI becomes meaningful only when it produces measurable work, not when it simply generates responses. Salesforce now analyzes how efficiently customers convert AI usage into completed tasks, helping organizations optimize adoption and return on investment.
From a commercialization perspective, Salesforce outlined a three part approach to monetizing enterprise AI. The company is upgrading customers to premium software tiers with embedded AI capabilities, expanding user adoption as productivity improves, and introducing usage based credits known as Flex Credits for customer facing AI agents.
While acknowledging that foundation models may eventually become dominant platforms, Salesforce is betting that enterprise value will continue to exist at the operational layer where intelligence becomes governed, contextualized, and executable within business systems.
For enterprise leaders evaluating AI strategy, Salesforce’s message is clear: the competitive advantage will not come from owning models, but from deploying agents that can safely perform real customer work at scale.
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