Model Context Protocol Explained [In the Context of Dynamics 365]

Model Context Protocol Explained [In the Context of Dynamics 365]

May 21, 2025 Aiswarya Madhu

The age of AI is booming. Every day, every hour, determined to discover ways to make things faster, smarter, better. Whether it’s speeding up sales cycles or solving service issues on the spot, AI is becoming a backbone for business.

But here’s the hitch!

Most AI tools struggle to connect smoothly with the scattered systems that hold your crucial data CRMs, ERPs, SharePoint, and emails all speaking different languages. That’s where the Model Context Protocol (MCP) steps in.

For some of you, the Model Context Protocol (MCP) might be a new concept. If you are familiar with APIs, then think of MCP as the next evolution. Let’s see what MCP simplifies that APIs can’t.

What Is Model Context Protocol (MCP)?

MCP is a universal translator between AI and your business tools.

Let’s say you ask your AI assistant, “What pricing did we offer this client last quarter?”

Without MCP, the AI would have no idea where to look for the answer. The answer might be live in an Excel sheet, inside Dynamics 365 CRM, or in an old email.

MCP fixes that. It connects AI models (like ChatGPT or Claude) to the systems where your data lies, i.e. CRMs, ERPs, file systems,

Think of it as plugging your AI into your company’s nervous system.

With MCP:

  • The AI can fetch information from trusted sources
  • It can perform tasks (like creating leads or submitting forms)
  • And it can guide users with prompts based on your actual business processes

In a nutshell, the Model Context Protocol (MCP) is a universal standard that enables AI systems to effectively connect and communicate with external tools, data sources, and services.

concept of Model Context Protocol

Why Traditional Integrations Fall Short?

Normally, connecting an AI to multiple systems means writing separate custom code for each combination (CRM + ERP, CRM + Outlook, and so on). This creates N number problems, where the number of integrations becomes unmanageable.

MCP eliminates this issue by offering a standard way to expose tools (APIs) and data, making it easier for any AI to discover, access, and act on business context without hard coding every integration.

Features of Model Context Protocol You Can Leverage

Let’s see some of the core features of the Model Context Protocol (MCP) that your enterprise can leverage:

Standardized Communication via JSON-RPC

MCP uses the widely adopted JSON-RPC 2.0 messaging format, ensuring lightweight, stateful, and bi-directional communication. This makes interactions between AI clients and servers reliable and consistent.

Client-Server Architecture

MCP follows a clear separation of concerns:

  • Hosts/Clients: AI applications that request context or execute tasks.
  • Servers: Data sources and tool providers exposing resources, prompts, and executable functions.

Rich Context Exposure

Servers expose resources (structured data, files), prompts (predefined interaction templates), and tools (functions and APIs) to clients. This enables AI applications to pull relevant, up-to-date information and perform actions dynamically.

Capability Negotiation

MCP incorporates a negotiation mechanism, so clients and servers explicitly declare supported features upfront, ensuring compatibility and flexibility during interactions.

Composability and Sampling

Clients and servers can function as both, enabling layered and chained workflows allowing advanced agent architectures where AI applications can invoke specialized sub-agents dynamically. Sampling enables recursive AI model interactions managed securely through the client.

Robust Security and Privacy Controls

Enterprises benefit from MCP’s focus on user consent, fine-grained access control, explicit permission flows, and adherence to privacy best practices, making it suitable for sensitive business environments.

How Does Communication Work?

The AI user provides input to the MCP host (e.g., asking for specific data or action).

The MCP host queries connected MCP servers to find available tools or services.

The AI model receives information about these tools and decides which to invoke based on the input.

The MCP host calls the chosen tool via the MCP server.

The server responds with data or action results.

The AI model integrates this information to generate a relevant output.

How MCP Turned Dynamics 365 into an Intelligent System [Case Studies]?

Helped Sales Teams Find Answers Faster Inside Dynamics 365

A manufacturing client had a well-set CRM, with lead, opportunities, contacts all inside Dynamics 365. But the key data sales reps needed to close deals elsewhere: in SharePoint folders, ERP tables, and old emails.

AI was in place, but it had no visibility into any of this context.

So, we connected everything using MCP.

We built an AI assistant that could:

  • Pull datasheets from SharePoint
  • Read BOM data from the ERP
  • Understand previous deal notes
  • Access customer-specific pricing models

Sales reps could now simply ask:

  • “What was the agreed pricing for this client’s last order?”
  • “Are there any pending approvals on this opportunity?”
  • “Show me similar deals closed in the last quarter.”

All responses came back within seconds and were directly based on data from Dynamics 365 and connected systems.

Results:

  • Quote cycle times dropped by 40%
  • Product suggestions became more accurate
  • Sales calls became consultative, not just transactional

Gave Field Technicians On-the-Job AI Support

Another client, a global field services company, wanted to assist technicians working in remote areas.

They already used Dynamics 365 Field Service, but troubleshooting still required jumping across apps or calling HQ.

With MCP, we preloaded a smart AI guide right inside the technician’s mobile app. The assistant could access:

  • PDF manuals
  • Troubleshooting charts
  • Customer-specific setups
  • Video tutorials (hosted on SharePoint)

Technicians could ask:

  • “How do I reset this controller?”
  • “Which part should I replace for this error code?”
  • “Show me the installation process.”

And the AI answered even offline.

Results:

  • 32% drop in average repair time
  • Higher first-time fix rates
  • Zero learning curve for new technicians

We help enterprises turn AI potential into real outcomes by connecting Dynamics 365, ERPs, file systems, and more through Model Context Protocol.

The Future of MCP in Enterprise Solutions

MCP Registry and Ecosystem Expansion

A centralized MCP registry is in development to simplify discovery, verification, and version management of MCP servers. This registry will empower enterprises to:

  • Discover trusted, verified MCP servers from vendors and partners.
  • Manage access and permissions centrally.
  • Seamlessly integrate new services without manual setup.

Remote MCP Servers and OAuth Integration

MCP is evolving to support fully remote servers accessible via web protocols and secure OAuth 2.0 authentication flows. This removes barriers to adoption, allowing enterprises to connect cloud services, SaaS platforms, and on-premises systems under a unified AI interaction layer.

Self-Evolving AI Agents

With dynamic discovery and integration through MCP, AI agents will autonomously expand their capabilities by finding and invoking new tools and data sources. This opens possibilities for adaptable, context-aware enterprise assistants that grow alongside business needs.

Learn more about how Microsoft’s AI Agents are transforming Dynamics 365 workflows

In a Nutshell

What sets MCP apart is its thoughtful design for enterprise realities. It embraces containerized deployments, supports rigorous access controls through OAuth scopes, and allows administrators to opt-in selectively, addressing security and compliance concerns head-on.

Moreover, MCP’s model-agnostic nature ensures flexibility in an era of rapid AI innovation. Whether an organization prefers OpenAI, Anthropic, or bespoke local models, MCP’s protocol-agnostic architecture means integrations don’t require costly rewrites with every technology shift. This future-proofs investments and fosters true vendor independence.

For enterprises seeking to transcend integration chaos, MCP offers a practical, scalable, and secure pathway to unify systems and accelerate digital transformation.

Get in touch with us to learn how MCP can unlock new possibilities for your business.

Frequently Asked Questions

Without MCP, every AI integration requires custom coding, complex APIs, and isolated data pipelines. MCP simplifies this by acting as a universal interface. It makes it easier for enterprises to let their AI assistants retrieve, process, and act on real-world business data—securely and in real time.

The main components of the Model Context Protocol (MCP) are:

  • MCP Specification and SDKs: The formal protocol definition and software development kits that enable developers to implement MCP clients and servers.
  • MCP Hosts / Clients: AI applications (like Claude Desktop or other LLM-powered tools) that act as clients, requesting context, data, and tools from connected MCP servers.
  • MCP Servers: Services or systems that expose data sources, tools, and prompts to clients. These servers provide secure, two-way connections between AI systems and external data repositories or business applications.

Yes. MCP can expose Dynamics 365 workflows, forms, records, and reports to AI agents. For example, it can help an AI assistant retrieve customer orders, trigger workflows like quote generation, or summarize past support tickets—directly from Dynamics 365 CRM or Field Service.

  • Email and Calendar Management: AI assistants use MCP to draft, organize, and respond to emails, schedule meetings, send reminders, and manage follow-ups — all directly integrated within email and calendar systems.
  • Content Creation and Management: MCP allows AI to go beyond text suggestions by researching topics, drafting articles, scheduling posts, and repurposing content within content management platforms, streamlining marketing and editorial workflows.
  • Project Management Automation: AI connected via MCP can create tasks from meeting notes, track deadlines, generate status reports, and recommend resource adjustments inside project management tools, enhancing team productivity.
  • Software Development Assistance: Coding assistants powered by MCP can read and analyze code in real time, provide suggestions, and interact with development environments like Zed and Replit, enabling smarter, context-aware programming help.
  • Enterprise Knowledge Integration: AI assistants can access and query internal wikis, help desks, and CRM systems through MCP, allowing employees to retrieve relevant information without switching between multiple applications.
  • Multi-Tool AI Agents: MCP empowers AI agents to orchestrate workflows that span multiple tools and platforms, enabling complex task automation that requires coordination across diverse business systems.
  • Desktop and Local File Integration: AI on desktops can connect with local files and applications securely via MCP, enhancing personal productivity without compromising data privacy.
  • Robotics and IoT Control: MCP enables AI to communicate with connected devices and sensors in robotics and smart homes, allowing real-time interaction and intelligent automation of physical environments.
  • Personal Data Ownership and Privacy: By enabling local data access, MCP supports AI usage while keeping sensitive information on-premises, aligning with privacy and compliance requirements.
  • Enterprise AI Transformation: MCP serves as a bridge to integrate AI capabilities with legacy systems, databases, and internal enterprise tools, accelerating digital transformation initiatives across industries.

Not necessarily. You can use existing MCP servers, set up lightweight open-source ones, or use frameworks like Anthropic’s MCP toolbox. If you're working with platforms like Azure or AWS, your technical team or implementation partner (like Nalashaa) can build or configure MCP servers to expose the tools your AI needs.

No. MCP is LLM-agnostic, which means it can work with any language model that supports tool use or function calling, including ChatGPT, Claude, Mistral, Gemini, or even local models like LLM.

MCP is designed with security and user control in mind. It includes:

  • Explicit user consent before data access or tool usage
  • Strict authentication for server access
  • Role-based access controls
  • Transparent permission prompts

This ensures the AI can’t perform unauthorized actions or access sensitive data without oversight.

Almost anything. Some common integrations include:

  • CRMs: Dynamics 365, HubSpot, Salesforce
  • File systems: SharePoint, Google Drive, internal document libraries
  • ERPs and Finance: SAP, QuickBooks, Xero
  • Communication: Slack, Discord, Teams
  • Search and APIs: Brave Search, internal knowledge bases, RAG systems

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