5 Best CRMs for Social Media Marketing [2025 Updated List]

With billions of users active on platforms like Facebook, X (formerly Twitter), LinkedIn, and Instagram, brands no longer drive the conversation. Consumers do. A social CRM approach gives businesses a way to meet customers on their terms across time zones, platforms, and devices.

So, what is a Social CRM? What is the fuss all about?

Social CRM is the integration of social media platforms into your customer relationship management system. It helps businesses go beyond transactional records and start building relationships where their customers actually are on social media.

This shift isn’t just customer driven. Organizations are leveraging CRM with social media integration to drive relational performance (retention, satisfaction, loyalty) not just to gather likes or impressions.

As marketing has shifted from transaction-driven to engagement-focused, CRM capabilities have also had to evolve to include:

• Real-time monitoring and response
• Sentiment analysis
• Customer community management
• Dynamic personalization across channels

But despite its advantages, many businesses still struggle to make social CRM work.

Some can’t filter the noise to find meaningful customer insights. Others face challenges in adapting their support teams to social platforms, or keeping up with the pace of online conversations. And for many, it’s unclear how to turn social interactions into measurable business value.

The Opportunity (and the Challenge)

The numbers speak for themselves: the growth potential for Social CRM is staggering and so are the expectations.

From $231 billion in 2025 to $1,284 billion by 2029

A projected CAGR of 53.5%, driven by mobile-first customer behavior, rising demand for hyper-personalized interactions, and smarter AI-powered insights.

And the upside is real. Just a 10% increase in social media output can lead to:

• 7% more brand awareness
• 6% higher purchase intent
• 4% improvement in customer satisfaction

But here’s the catch: many businesses aren’t ready. They’re drowning in social data they can’t interpret. They’re stuck using outdated systems that don’t translate engagement into insights. And too often, Social CRM is parked with marketing — disconnected from sales, support, or product.

This disconnect is the real challenge. To make a CRM work for social media, businesses need more than platforms.

Solutions from Salesforce, Microsoft, Oracle, SAP, IBM, Adobe, HubSpot, Zendesk, Zoho, Pegasystems, Freshworks, Sprout Social, Brandwatch, Insightly, and Bitrix are reshaping what Social CRM can do.

Key Features Every Social CRM Should Have

Here are the key features to look for when choosing the best CRM for social media marketing:

Top CRM for Social Media Marketing [2025 Updated List]

Microsoft Dynamics 365

Dynamics 365 functions as a Social media CRM tool by integrating social media interactions into the customer lifecycle — not just for outreach, but also for engagement, feedback, and insight-driven decision-making. While not traditionally categorized as a standalone Social CRM like Sprinklr or Hootsuite, Dynamics 365 brings social capabilities into its marketing and customer service modules, allowing organizations to engage with customers across multiple channels and track those engagements inside the CRM system.

Microsoft Dynamics 365 as a Social CRM platform turns every tweet, post, or chat into a CRM touchpoint—so your sales, service, and marketing teams work from the same customer-360 record without juggling separate social tools.

Fits organizations that

• Already run Dynamics 365 for Sales, Service, or Marketing and want social activity baked into the same Dataverse
• Operate in regulated industries (healthcare, finance) where every post needs an audit trail and approval history
• Have small or lean teams that prefer a unified social calendar inside CRM rather than a standalone social app
• Rely on Power Automate or Power BI and want social data in those flows and reports
• Need basic social publishing governance without adding extra vendor contracts or platforms

Many peers on TrustRadius say they still keep Hootsuite or Sprinklr for advanced listening and bulk scheduling—but they draft, approve, and track campaign-critical posts in Dynamics 365 so nothing slips through the cracks. Lean marketing teams report faster review cycles, compliance wins, and zero-gap visibility when social lives in the same system as leads, cases, and journeys.

Social Media Management Capabilities in Dynamics 365

• Unified social activities as Dataverse records linked to contacts/accounts—no exports, no siloed databases
• Calendar-based publishing for LinkedIn, Facebook, and X alongside your email and event schedules
• Approval workflows via Power Automate: draft → review email with preview/link → scheduled publish
• Automated case creation from negative mentions or closed chats using connectors (Social Intents, Zapier)
• Segment-aware posting that uses your existing marketing segments to target social audiences
• Integrated analytics in Power BI, combining social engagement with sales, service, and web metrics
• Security and audit trail inherited from CRM roles, essential for compliance reviews
• Extensible via AppSource and APIs to add niche listening tools or custom social channels

Is Dynamics 365 Right for You?

• You want one platform for social, email, sales, and service data—minimizing tool-switching and data stitching
• You need built-in governance on every social message without spinning up another system
• You prefer your social calendar side-by-side with other customer journeys for easy conflict-avoidance
• You already leverage Power Automate or Power BI and want your social metrics feeding those processes
• You aim to eliminate data silos and ensure every “like” or comment automatically enriches your customer profiles

Zoho CRM

Zoho Social acts as a lightweight yet capable CRM for social media marketing—especially when integrated with Zoho CRM. It brings together social media monitoring, scheduling, engagement, and lead generation into one workspace, giving businesses a streamlined way to manage customer interactions across social platforms while syncing that data into their CRM.

Although it's not as heavy-duty as enterprise tools like Sprinklr or Salesforce Social Studio, Zoho Social stands out for its lead-focused automation and usability for small to mid-sized teams.

Here’s a breakdown of how Zoho Social works as a Social CRM platform:

Zoho Social helps businesses centralize their social media interactions—from post scheduling and live engagement to converting interactions into CRM leads—making it easier for marketers and sales teams to align efforts and act on real-time conversations.

Fits organizations that

• Use Zoho CRM and want a natively integrated social engagement layer
• Run small or mid-sized marketing teams looking for streamlined publishing, listening, and lead capture
• Want to track social media ROI inside the same system where contacts, deals, and support tickets live
• Prefer an affordable, collaborative interface for assigning tasks, approving content, and managing brand responses
• Need a single dashboard for handling multi-platform publishing, analytics, and collaboration

Several G2 reviewers say Zoho Social helps them cut down content prep time and improve consistency across platforms. Small business users in particular appreciate the mobile-friendly design, post scheduling, and ease of use—even on the free plan. Others note that deeper social integrations and tagging on some platforms (like LinkedIn) are still limited.

Social Media Management Capabilities in Zoho CRM Social CRM

• Social media monitoring and listening for brand mentions, keywords, and competitor activity
• Post scheduling across multiple platforms, including Facebook, LinkedIn, Instagram, Google Business Profile, and X
• CRM lead creation from social engagement using Facebook and LinkedIn Lead Ad integrations
• Role-based task assignment and collaboration tools to manage social media content as a team
• Custom content libraries and Canva integration for quick, branded content creation
• Analytics and reporting dashboards to track engagement, follower growth, and campaign success
• Zoho Desk integration to convert social messages into support tickets

Is Zoho Social the Right CRM for Social Media Marketing?

• You want to turn social media engagement into leads and track them inside your CRM
• You need an easy-to-use platform for content scheduling, monitoring, and reporting
• You already use Zoho CRM, Zoho Desk, or other Zoho apps and want to extend social media into that ecosystem
• You’re looking for a cost-effective alternative to tools like Sprinklr, especially for smaller teams
• You value collaboration tools and need shared calendars, task assignments, and centralized feedback for social media content

Sprout Social

Sprout Social functions as a purpose-built CRM for social media, combining smart publishing tools, collaborative workflows, social listening, and customer engagement analytics in one unified dashboard. While platforms like Dynamics 365 offer embedded social CRM via integrations, Sprout is built from the ground up to centralize and operationalize all social touchpoints — making it especially popular with agencies, large teams, and content-heavy brands.

Here’s how Sprout Social delivers as a Social CRM platform:

Sprout Social turns your entire social footprint — comments, tags, DMs, mentions — into trackable CRM intelligence. For teams juggling brand presence across LinkedIn, Instagram, Facebook, and X (formerly Twitter), it helps manage engagement at scale, automate approvals, and generate reporting that informs every next campaign move.

Fits organizations that:

• Need multi-platform control with centralized scheduling and inboxes
• Want detailed social listening, influencer monitoring, and competitor tracking in one space
• Require client/brand-specific workspaces, approval flows, and audit-ready reporting
• Prefer visual data dashboards and social performance insights without third-party analytics tools
• Operate marketing teams that rely heavily on social data to fuel campaign planning and performance reviews

Marketers on Capterra and G2 consistently praise Sprout’s analytics depth, approval workflows, and ease of collaboration across teams. Many say it helps them eliminate content gaps, accelerate customer response times, and deliver client-ready reports in seconds. However, some also flag its pricing and limited access to certain features behind higher-tier plans.

Social Media Management Capabilities in Sprout

• Unified Smart Inbox: All incoming messages, comments, and tags from every platform routed into a single view for quick triage and response.
• Visual Social Calendar: Drag-and-drop scheduling with channel-specific previews and bulk upload support.
• Approval Workflows: Role-based collaboration and client approvals without email chains or version chaos.
• Powerful Listening Tool: Monitor sentiment, track keyword trends, and stay ahead of conversations that matter to your brand.
• Cross-Network Analytics: Export-ready reports on engagement, reach, content performance, and competitive benchmarks.
• Content Library: Centralized access to images, templates, and media assets to speed up content creation.
• Bambu Integration: Turn employees into advocates with curated content sharing and visibility boosts.
• Custom Tagging System: Categorize posts by topic, campaign, or urgency for deeper segmentation and insight.

Is Sprout Social Right for You?

• You manage multiple brands or clients and need content governance at scale
• You want smart inbox routing, custom workflows, and deep analytics in one tool
• You need listening tools to track brand mentions and emerging sentiment across platforms
• You want to reduce your tool stack and unify scheduling, listening, engagement, and reporting
• You’re okay with a premium price point in exchange for time saved and rich feature access

HubSpot CRM

HubSpot functions as an all-in-one CRM with built-in social media management features that make it a practical Social CRM platform — especially for marketing teams focused on inbound strategies. While not purpose-built for social alone, HubSpot’s tight integration of social activity with contact records, workflows, and reporting makes it ideal for small to mid-sized businesses that want a unified view of marketing, sales, and customer interactions.

Here’s how HubSpot delivers as a Social CRM platform:

HubSpot brings social channels into the CRM, allowing you to monitor brand mentions, respond to comments, and publish content — all while syncing those interactions with individual contact records. Combined with automated workflows, campaign tracking, and lead scoring, HubSpot turns social media engagement into measurable pipeline data.

Fits organizations that

• Want to track social engagement alongside email opens, form fills, and page visits
• Already use HubSpot CRM and need light-to-moderate social scheduling and monitoring
• Prefer inbound marketing models that combine content, SEO, ads, and social
• Need easy-to-use tools for publishing, responding, and reporting
• Value built-in contact enrichment from social profiles

Marketers on G2, TechRadar, and TrustRadius often praise HubSpot’s intuitive interface, unified CRM integration, and flexibility for managing social posts, monitoring brand mentions, and tying campaigns to revenue. Some users caution that the best features (like campaign tracking or custom reporting) are gated behind expensive plans, and advanced users may find limitations in analytics or platform-specific controls.

Social Media Management Capabilities in HubSpot

• Unified Publishing Dashboard: Schedule and publish content across LinkedIn, Facebook, Instagram, and X from one place.
• Social Monitoring and Listening: Track keywords, hashtags, and mentions tied to your brand or industry; view sentiment insights via contact records.
• Integrated Ads Management: Run and track paid campaigns on Facebook, Instagram, and LinkedIn with CRM-linked conversion tracking.
• Contact-Centric Social View: View social engagement history directly within contact timelines; use that data for segmentation or follow-ups.
• Pre-Built and Custom Reporting: Analyze post performance, campaign ROI, and lead attribution through drag-and-drop dashboards.
• Conversation Management: Reply to comments and messages from supported channels directly inside HubSpot; assign replies to team members as tasks.
• Workflow Automation: Trigger lead nurturing or sales tasks based on social actions like clicks, comments, or new followers.
• Campaign Management Tools: Group posts, emails, ads, and CTAs under a single campaign umbrella with unified analytics.

Is HubSpot Right for You?

• You’re a small or mid-sized business using inbound tactics across email, social, and content
• You need social media to feed directly into your CRM, campaigns, and lead scoring
• You want easy collaboration between marketing and sales teams
• You need strong reporting and contact-level attribution from social

Agile CRM

Agile CRM positions itself as an all-in-one CRM platform that blends sales, marketing, and customer service functions—making it a compelling option for small to mid-sized businesses looking for lightweight social CRM capabilities. While not a dedicated Social CRM like Sprout or a tightly integrated platform like Dynamics 365, Agile CRM offers social media tools that help brands monitor, engage, and convert leads within a unified dashboard.

Here’s how Agile CRM delivers as a Social CRM platform:

Agile CRM extends its CRM functionality to social channels, helping teams track brand mentions, manage social interactions, and convert conversations into CRM records. While the platform is often praised for its simplicity and integration breadth, the social tools are best suited for smaller organizations looking for basic social listening and post engagement tracking without the complexity of premium tool stacks.

Fits organizations that:

• Want a CRM-first tool with built-in social media capabilities, not a standalone social suite
• Are early-stage or small teams needing basic engagement tools tied directly to contacts and deals
• Prefer to unify sales, service, and marketing into one affordable subscription
• Seek basic social listening, feedback management, and cross-channel visibility
• Operate across multiple outreach channels but want to reduce app switching

Users on Capterra frequently cite Agile CRM’s easy contact management, built-in telephony, and marketing automation as key benefits. Those using the social features mention smoother engagement via social listening and centralized views of interaction history. However, reviewers also caution that its social toolset lacks the depth of dedicated platforms, and onboarding for automation workflows can be tricky without training.

Key Social Media Capabilities in Agile CRM

• Social Listening Panel: Monitor brand mentions across Facebook, LinkedIn, and Twitter, and track engagement triggers
• Contact Enrichment: Automatically link social activity to CRM records for contacts and leads
• Campaign Analytics: Evaluate social touchpoints within broader sales and marketing performance
• Engagement Alerts: Set triggers for brand keywords, customer concerns, or influencer activity
• Unified Dashboard: Sales, marketing, and social activity in one place—ideal for lean teams
• Social CRM Workflows: Create automation flows that respond to social actions, including follow-ups, email drips, or lead score updates
• Web Engagement Tools: Track user behavior after a social interaction and connect it to marketing journeys
• Mobile CRM Access: Respond to social triggers, log calls, and update deals from anywhere

Is Agile CRM Right for You?

• You want to tie social touchpoints directly to contact records and deal stages
• You’re running a small team that needs one platform for CRM, marketing, and social tools
• You rely more on Facebook, LinkedIn, and Twitter than newer platforms like TikTok or YouTube
• You prefer basic social listening and campaign reporting without needing advanced analytics
• You need a free or low-cost entry point to test social CRM within a broader business suite
• You’re an enterprise looking for cross-platform sentiment analysis or influencer tracking
• You need support for Instagram stories, TikTok video scheduling, or deep competitor benchmarking
• You expect out-of-the-box integrations with niche or custom APIs beyond standard channels
• You need advanced collaboration workflows or agency-grade publishing approvals

Other CRM Tools Worth Exploring for Social Media Marketing

It’s all about finding a CRM tool that fits your workflow. If you’re still weighing options, here are some of the tools worth a look:

Bitrix24

All-in-one workspace that combines CRM, project management, and contact center tools. Great for teams that want everything from task tracking to telephony in one platform.

Nimble

Lightweight, socially enriched CRM that automatically pulls in contact details and social profiles from platforms like Twitter, LinkedIn, and email. Best for personal selling and relationship-building.

Pipedrive

A sales-first CRM with custom pipeline fields, automation, and lead tracking. Works well for teams focusing on outbound sales and social touchpoints.

EngageBay

Affordable, all-in-one CRM built for small businesses. Offers marketing automation, social integrations, and live chat without the steep learning curve or pricing.

Agorapulse

An intuitive social media management platform with CRM-style features like engagement tracking, custom labels, and team collaboration tools. Popular among agencies and content-focused teams.

LiveAgent

LiveAgent merges helpdesk software with social messaging and ticketing. Ideal for businesses prioritizing customer support across email, chat, and social platforms.

Hootsuite

One of the most established social media management platforms with scheduling, listening, and analytics tools. It integrates with several CRMs and is favored by teams that want extensive platform coverage and app marketplace access.

Social CRM Is Growing, But Are You Ready to Use It?

Social CRM tools are evolving rapidly — from passive monitoring dashboards to intelligent engines that power real-time decisions across marketing, sales, and support. But while the technology is getting smarter, the real question is: Are your teams equipped to use it well?

What’s Changing in Social CRM

• Social commerce is reshaping engagement: Instagram, WhatsApp, and Facebook are no longer just branding channels. They're full-fledged storefronts with shopping, DMs, and cart data tied into CRM records.
• AI is flagging what matters — and what doesn’t: Tools now analyze tone, frequency, and urgency to identify churn risks, hot leads, and engagement opportunities.
• Campaigns are becoming real-time and hyper-personalized: Real-time signals shape dynamic audiences and content delivery instantly.
• The tech stack is consolidating: All-in-one CRM platforms are replacing tool overload, bringing journeys, workflows, and reporting into a unified ecosystem.

But Here’s the Reality: Data Doesn’t Equal Value

Let’s be honest. Studies have found that though social CRM gives you access to more customer data than ever — mentions, messages, behaviors, sentiment shifts — that doesn’t mean you’re getting value from it.

Despite all this progress, many businesses hit a wall. The social CRM is plugged in. The feeds are active. But it’s just data unless someone knows how to act on it.

What separates high-performing teams isn’t just access — it’s capability. Social CRM success depends on:

• Knowing who to engage and when to pull back
• Turning signals into actions — not just insights
• Using smart automation to reduce guesswork, not amplify noise
• Understanding that not every customer is worth pursuing
• Knowing when to end conversations — not just start them

Let’s Wind Up

Social CRM isn’t just about showing up where your customers are — it’s about showing up smarter. From Dynamics 365 to HubSpot, Sprout Social to Agile, the right tool depends on your business model, team structure, and how ready you are to turn social signals into strategy.

At Nalashaa, we specialize in helping businesses like yours make sense of this decision. While our expertise lies in Microsoft Dynamics 365 and the broader Microsoft ecosystem, we also work with Zoho, Salesforce, and HubSpot to support organizations looking to unify their social, sales, and service data.

If you're exploring the right Social CRM strategy — or need help implementing one — get in touch with us.